Ascend FS and SBC Announce Partnership For Betting on Sports America

NEW YORK–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#betlt;/agt;–Ascend FS, the market leader in data-driven charitable
fundraising solutions and sponsorship activation in the gaming sector,
has been officially named a Supporting Partner for the largest sports
betting trade conference in the United States – Betting on Sports

Betting on Sports America is organised by SBC (Sports Betting
Community), a group that for over ten years has become synonymous with
sports betting. SBC operates the three largest global sports betting
industry events – Betting on Sports, Betting on Football, and Betting on
Sports America.

Held on April 23-25, 2019 at the Meadowlands Exposition Center in
New Jersey, the event will attract over 1,500 senior executives and more
than 175 leading industry speakers, including representatives from the
world of sports betting, sports, casinos, tribal gaming, regulators and

The conference will include the SBC Sponsorship Forum, a dedicated
conference track for sponsorship professionals from both sports
franchises and betting & gaming operators, to foster discussion of the
growth and opportunity available through betting sponsorships.

Ascend FS, and its UK subsidiary BD Sport Group, provides services to
more than 150 of the world’s most iconic sports teams across every
professional league in North America and the United Kingdom. It is the
only company currently offering a combined suite of services that
includes in-venue and online games of chance such as sports betting,
50/50 raffles and lotteries, prize raffling/sweepstakes products,
sponsor activation and affiliate marketing programs on behalf of gaming
brands, as well as fan data aggregation.

Daniel Lewis, Chief Executive Officer of Ascend FS, commented:
“SBC is the leading provider of news and trade events for the sports
betting industry. Ascend FS is proud to be a Supporting Partner of
Betting on Sports America, where we plan to share our expertise in
gaming activation and fundraising solutions. We expect the Betting on
Sports America event to be a key platform in shaping the future of
betting sponsorship in the United States.”

Jaap Kalma, Business Development Director of SBC, added: “We are
excited to partner with Ascend FS, a leading provider of gaming
activation and fundraising to the sports industry. We will be working
closely together to bring US sports clubs and organisations to Betting
on Sports America, which has become a must-attend event for anyone in US
sports who is interested in the rapidly evolving betting industry.”

About Betting on Sports America

The event is held 23-25 April in New Jersey, is the largest dedicated
sports betting trade show in the US. The conference boasts 175 speakers
and 40 sessions, with 60 exhibitors displaying their latest products on
the 61,000 sq ft exhibition floor at the Meadowlands Exposition Center.
Delegates will be treated to world class hospitality with plenty of
business and networking opportunities in New Jersey (Meadowlands
Racetrack) and New York (40/40 Club and Sky Room Rooftop Bar). For more
information about the event, please visit

Contact Information
Jaap Kalma
Business Development
[email protected]

About Ascend FS

Ascend Fundraising Solutions (FS), formerly Gaming Nation Inc., is a
fast-growing software technology company that is the industry leader in
data driven charitable fundraising and gaming activation solutions,
including raffle and sports betting systems. With offices in New York,
Toronto and the UK, we deliver our products to over 450 clients
globally, including some of the most iconic brands across the sports

Daniel Lewis
Chief Executive Officer
(416) 479-3873
[email protected]


Jaap Kalma
Business Development Director
[email protected]

Daniel Lewis
Chief Executive Officer
(416) 479-3873
[email protected]

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