National Instruments Appoints Carla Piñeyro Sublett as First Chief Marketing Officer

AUSTIN, Texas–(BUSINESS WIRE)–National Instruments (Nasdaq: NATI) today announced marketing veteran,
Carla Piñeyro Sublett, has joined the company as its first chief
marketing officer (CMO). In this role, Piñeyro Sublett will lead the
global marketing efforts to elevate the company’s global brand, enhance
customer engagement and identify efficiencies in proactive demand
generation for growth.

Piñeyro Sublett brings two decades of technology leadership to NI. Most
recently, she served as the CMO at Rackspace. Previously, she was in
executive leadership roles in sales and marketing at Dell.

“Carla is a highly successful leader in technology marketing,” said Eric
Starkloff, NI president and COO. “Her proven track record of building
global brands, ability to champion a customer-centric culture and deep
experience across all facets of marketing make her a strong addition to
our leadership team. I look forward to collaborating with Carla as we
continue to focus on growing our business and the value we can deliver
to our customers.”

Piñeyro Sublett said, “I am honored to join NI at such a pivotal time,
both for the company and for our customers. With technology moving at
such an incredible pace, NI’s software-defined platform is at the
forefront of innovation with a strategy to empower the world’s most
impactful engineers and scientists. The company’s focus on customer
success is inspiring, and I look forward to playing a key role in
scaling our impact and broadening our global reach.”

Piñeyro Sublett is the recipient of numerous professional honors. She
was most recently named to the 2016 Class of Henry Crown Fellows by the
Aspen Institute, which recognizes leaders applying professional talents
to build a better society. She was also included on Inc. magazine’s
“2017 Women to Watch” list and Hispanic Business magazine’s “Top
50 Influential Hispanics” in 2014.

Piñeyro Sublett is the board president for the Texas Conference for
Women and incoming president of the Austin Community Foundation. She
also served as board president of the Thinkery. In addition, she
continues to work closely with the Aspen Institute Henry Crown
Fellowship program.

About NI

NI (
empowers engineers and scientists with a software-defined platform that
incorporates modular hardware and an expansive ecosystem. This proven
approach puts users firmly in control of defining what they need to
accelerate their system design within test, measurement and control.
NI’s solution helps build high-performance systems that exceed
requirements, quickly adapt to change and ultimately improve the world.

National Instruments, NI and are
trademarks of National Instruments. Other product and company names
listed are trademarks or trade names of their respective companies.


Marissa Vidaurri
Head of Strategic Communications and Investor
(512) 683-5215

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