BOSTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/PR?src=hash” target=”_blank”gt;#PRlt;/agt;–PAN
Communications, an integrated marketing and PR agency for B2B tech
and healthcare brands, today announced NXT Stage, a program that
provides trusted advice and integrated strategy during critical stages
of growth. In response to the overwhelming market desire for direction
on how to scale your brand at the right pace, PAN has channeled its 20+
years of experience and success helping to grow brands by developing
this model program for reference in the industry. As part of the
program, PAN has created an optimized
microsite which offers an abundance of assets and tools designed to
assess your level of marketing expertise, such as worksheets, how-tos,
case studies, data and insights and many more.
In a Q4
2018 Crunchbase report, findings show the rise in “supergiant” VC
rounds, adding that 61 percent of VC funding came from nine, ten and
eleven-figure transactions. No matter the stage – early, mid or late –
landing a deal of that caliber requires you to partner with a firm that
will integrate seamlessly with your team and allow your brand to scale
“B2B brands are approaching PAN with big ideas and the necessary
resources, but are lacking the confidence to execute,” said Mark
Nardone, executive vice president, PAN Communications. “With content
driving several outcomes, brands are overwhelmed with the task of
creating a marketing and PR strategy that not only fits in with where
they are now, but one that is mindful of their future growth trajectory.
We built NXT Stage under this concept – to deliver a blueprint where
companies of all sizes have a personalized guide on what should be
considered as they look to execute engagement and awareness programs
While VC firms are responsible for providing financial advice on ways to
grow their portfolio companies, brands rely heavily on agency
partnerships to set them apart and satisfy stakeholders. As an
integrated marketing and PR agency with a growing technology and
healthcare portfolio, PAN saw an opportunity to take its years of
experience representing all phases of growth and capitalize on a market
that desperately needs trusted direction and results.
NXT Stage focuses on finding a winning formula that takes your brand to
the next level by:
a new standard of personalization to each stage of growth.
the process for marketers struggling to align budgets and teams
with growing expectations from the C-suite.
impact and return that addresses overall business objectives and
KPIs that matter to your unique position in the market.
NXT Stage’s strategic framework prepares brands for transition and
maturity during a time marked by incredible change and unfamiliarity. By
uniting earned, owned and paid strategies, content development, and
sales and marketing efforts, the program aims to establish brands as
leaders and innovators across every channel. Through NXT Stage, PAN
strives to become a trusted resource and partner for brands looking to
tell their story and bring
new ideas to life.
Communications is a leading integrated marketing and PR agency
tech and healthcare brands.
Recently named “Tech Agency of the Year” and “Best Mid-Sized Agency to
Work For” by Holmes Report in 2018, the firm has office locations
in Boston, San Francisco, New York and Orlando. PAN moves ideas by
creating compelling stories, driving intent and influencing markets
across all forms of media. The firm offers the agility and personalized
service of a mid-size agency while leveraging national and international
relationships to manage large scale communications programs for brands
such as SAP, AppDirect, Radial, MediaMath, Cogito and Maestro
Health. PAN strives to help today’s modern marketers by integrating a
combination of services to better engage with target audiences and move
markets. For more information visit our website at www.pancommunications.com,
follow us on Twitter (@PANcomm)
or call 617.502.4300.
Ashley Thon, 617-502-4300