Urban Airship Names Greg Biggers as Vice President of Product and Design

Technology executive brings more than 20 years’ experience leading
product design to boost user adoption and customer growth

PORTLAND, Ore.–(BUSINESS WIRE)–Customer engagement company Urban
today announced Greg Biggers has joined its senior
leadership team as vice president of product and design. Biggers will be
responsible for leading product management, product design, product
discovery and user research.

Biggers has spent the past 20 years building software products at
fast-growing technology companies across mobile, SaaS, CRM and martech,
resulting in more than $3 billion in acquisition value at Responsys,
Chordiant and Vantive. Most recently, he was the CEO and Chief Product
Officer at Akimbo, where he was responsible for corporate strategy and
product development. Prior to that, Greg served as Chief Product and
Marketing Officer for SenseLabs and Genomera where he led product,
design, engineering, marketing and sales teams. Earlier in his career,
Greg helped create the martech and customer experience categories as
product management director at Responsys as the company’s first product
management hire, and at Chordiant (now Pegasystems).

A leader in the high-tech product community, Greg created the Product
Management Immersive curriculum and program at General Assembly, where
he continues to serve as faculty, growing the next generation of product
leaders and entrepreneurs.

“Today’s marketers demand a best-in-breed product experience to deliver
on their great challenge: reaching consumers in the right channel, at
the right time and with the right message,” said Mike Herrick, senior
vice president of product and engineering, Urban Airship. “Greg has
built some of the most sophisticated marketing technology products over
more than two decades. He will help Urban Airship apply state-of-the-art
product discovery techniques to expand our platform, helping even more
businesses grow customer value with meaningful experiences and useful
information delivered throughout the customer journey.”

This appointment comes on the heels of an already momentous year for
Urban Airship. In January, the company announced the acquisition of Accengage
to form the world’s largest mobile customer engagement company, with
solutions for apps, websites, SMS, email, mobile wallets and other
channels. In addition, Urban Airship has expanded its product line,
releasing AI
and predictive models to take the guesswork out of
delivering highly relevant cross-channel messages that customers will

“Urban Airship is the leading provider of customer engagement solutions,
enabling global brands to reach audiences across channels with the
highest impact,” said Greg Biggers, vice president of product and
design, Urban Airship. “I’m excited to help grow customer delight and
business results through the Urban Airship product portfolio—powering
more and more of the world’s best customer engagement experiences.”

About Urban Airship

Urban Airship® is trusted by thousands of businesses to drive growth
with digital customer engagement. Every day, marketers and developers
depend on Urban Airship to deliver billions of personalized, interactive
notifications that inspire interest and drive action across all digital
channels. Urban Airship is used by many of the world’s most admired
companies, including Adidas, Alaska Airlines, The Home Depot,
NBCUniversal, Sky Plc and Zillow. For more information, visit www.urbanairship.com,
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North America:
Dave Struzzi
Bateman Group
[email protected]

Corey Gault
Urban Airship
[email protected]

Ella Darlington
Octopus Group
0203 837 3756
[email protected]

Sarah Amsellem Arbre / Marine Cressot
Hotwire PR France
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Julia da Silva Bastos
Hotwire Global
089 2620 81
[email protected]

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