Gwen Stefani, Halsey, Sheryl Crow, Maren Morris, Meghan Trainor, Bebe
Rexha, Reba McEntire, Trisha Yearwood And Others Share Intimate Stories
In An Effort To Create A Gender Balanced World
Karen O, St. Vincent, Lykke Li, Donna Missal, Meg Myers And K.Flay To
Perform At iHeartRadio’s Women Who Rock Presented by the
Amazon Prime Original Series, HANNA
NEW YORK–(BUSINESS WIRE)–In celebration of International Women’s Day on March 8, 2019,
iHeartMedia, the leading audio company in America which also has a
greater reach in the U.S. than any other media outlet, announced
multi-platform campaigns in partnership with the Amazon Original Series, HANNA
that galvanize the voices of influential women in music to bring
attention to the incredible achievements that women have made to society
and to the goal of creating a gender balanced world.
The theme of this year’s International Women’s Day, which has been
celebrated on March 8 since 1913, is #BalanceforBetter and focuses on
the role that gender balance plays in driving a more productive world.
In support of this message, iHeartMedia will highlight a few of the most
dynamic, influential and beloved female artists that are heard every day
on iHeartMedia radio stations and on the iHeartRadio app.
Beginning Monday, March 4 and running through the evening of Friday,
March 8, more than 850 iHeartMedia radio stations and on-air
personalities launched a collaborative effort both on-air and online
featuring top female musicians talking about their mentors and sharing
personal stories about the artistic, cultural and political achievements
of women around the world. Participating artists, radio personalities
and cultural influencers include Gwen Stefani, Halsey, Maren Morris,
Meghan Trainor, Reba McEntire, Becky G, Bebe Rexha, Sabrina Carpenter,
Sheryl Crow, Dido, Sara Bareilles, Trisha Yearwood, Kelsea Ballerini,
Haley Reinhart, Carly Pearce, Bishop Briggs, Alice Merton, Jana Kramer,
Lzzy Hale, Amy Brown, Amy Shark, Amara La Negra, Ann Wilson and dozens
“For International Women’s Day 2019, iHeartMedia is bringing together
the voices and opinions of some of the most influential artists to
highlight the immense talent and many contributions of women in music,”
said Marissa Morris, iHeartMedia Senior Vice President of Artist
Relations. “This year’s artist participation spans a range of ages,
demographics and musical genres and is representative of the collective
power of women in music — both today and for the future.”
“The women who I look up to most in my life are the women who can
overcome the obstacles of the boundaries that are placed around them,”
said singer and songwriter Halsey in the exclusive iHeartMedia campaign.
Additionally, iHeartMedia has teamed up with IBM’s #BeEqual initiative
to promote the advancement of gender equality in business leadership.
This multi-year program explores the importance of hiring, developing,
mentoring and promoting women at every level of business. Many of the
on-air radio spots integrate the #BeEqual message and encourage
listeners to take the pledge to help promote an equal opportunity
workplace at ibm.com/BeEqual.
In culmination of International Women’s Day iHeartMedia and Alt
98.7 will host iHeartRadio Women Who Rock Presented by the Amazon
Original Series HANNA — an unprecedented music event with
Alternative Radio’s biggest stars. The intimate event will feature
performances by Karen O, St. Vincent, Lykke Li, Donna Missal, Meg Myers
and K.Flay and will be hosted by Tamo and Andrew Harms from
iHeartMedia’s ALT 98.7. Karen O’s new song titled ‘Anti-Lullaby’ serves
as the theme for the Amazon Original Series HANNA, which follows
the journey of an extraordinary, empowered young girl. The Women
Who Rock concert will take place on March 8 at 7 p.m. PT at the
iHeartRadio Theater LA in Burbank, CA. The event will livestream on
iheartradio.com/womenwhorock at 7 p.m. PT.
“iHeartMedia values the incredible contributions made by women
everywhere and is particularly supportive of the inspiring women in
entertainment that have not only gifted us with their music but are
forging the way for how women are represented within the industry and
the world,” said Michele Laven, President, Strategic Partnerships Group
at iHeartMedia. “On International Women’s Day we salute the women who
are paving the way for future young musicians by accelerating gender
balance and we celebrate expectations of more to come.”
iHeartMedia is the number one audio company in the United States,
reaching nine out of 10 Americans every month – and with its quarter of
a billion monthly listeners, has a greater reach than any other media
company in the U.S. The company’s leadership position in audio extends
across multiple platforms including 850 live broadcast stations;
streaming music, radio and on demand via its iHeartRadio digital service
available across more than 250 platforms and 2,000 devices including
smart speakers, digital auto dashes, tablets, wearables, smartphones,
virtual assistants, TVs and gaming consoles; through its influencers;
social; branded iconic live music events; and podcasts as the #1
commercial podcast publisher globally. iHeartMedia also leads the audio
industry in analytics and attribution technology for its marketing
partners, using data from its massive consumer base. iHeartMedia is a
division of iHeartMedia, Inc. (PINK: IHRTQ). Visit iHeartMedia.com for
more company information.
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Read more about IBM here: https://www.ibm.com