BOSTON, MA / ACCESSWIRE / March 16, 2019 / Legit Fish, provider of a first-of-its-kind seafood traceability technology, is launching its application this weekend that allows an unprecedented level of transparency for consumers while ensuring a seafood’s origin actually matches its packaging. Legit Fish will unveil its
new tool at the Seafood Expo North America in Boston on Sunday, March 17th,
2019 at booth 289.
“Increasing stories around seafood fraud are eroding consumer trust; we’re seeing repetitive cases where seafood is claimed to be from local waters when it is in fact imported,” said Michael Carroll, CEO of Legit Fish. “The technology we are bringing to the market changes all of that because our traceability system is verified with the official government harvest records. No one else is doing this.”
Legit Fish is already partnering with the BASE Auction Company, helping it launch the most technologically advanced logistics and auction system in the world with its Groundfish and Sea Scallop business. The system enables vessels to hail quantities into the auction that can be sold via a real-time cloud-based platform, with transactions clearing simultaneously in milliseconds. BASE runs its auctions in two of the most treasured fishing ports in the United States; New Bedford, MA, the most economically significant, and in Gloucester, MA, the country’s oldest.
The traceability software of Legit Fish (www.legitfishinc.com) is able to track seafood from the dock to the dinner table, offering confidence for buyers and leveling the playing field for vessel owners, assuring them that when their product travels down the supply chain, it can’t be substituted with inferior product, and with that, a lower price. Legit Fish does this through a cloud-based software that provides a binding chain of custody control that ensures the product featured meets the claim on the package.
The traceability technology comes at a time when the industry is coming under fire about its truthfulness in packaging. Just last week, the conservation group Oceana put out a report that found 1 in every 3 businesses sold at least one kind of seafood that wasn’t labeled properly, with Snapper (42%) and Sea Bass (55%) having the highest samples that were fraudulent. And a recent investigation by New York Attorney General Eric Schneiderman’s office found “more than one in four” seafood purchases were mislabeled and “about two-thirds” of the supermarket chains reviewed had at least one instance of mislabeling.
“This type of rigorous trace application will offer domestic fisheries a tool to ensure their products are not being knocked off in the marketplace by imported or even farmed goods,” says Carroll. “Currently there is no other scalable traceability tool that concretely verifies seafood products against the government harvest records.”
When fully implemented, the data offered by Legit Fish can be accessed by seafood retailers, processors, dealers and consumers with the scan of a QR code that provides not only the port where the fish originated, but its species, location, landing dates, and the vessel it came off of.
With this in mind, Legit Fish is attracting interest from discerning retailers who want better assurance and controls over the origin of their products; Legit Fish has already forged a number of partnerships in the industry and is currently rolling out its technology with a retailer.
“We will change the way the seafood industry does business,” said Carroll. “The Legit Fish technology will substantially increase transparency that will benefit both the fisherman and the consumer.”
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SOURCE: Legit Fish
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