Tiki Cat Launches Raw Cat Food Line

ST. LOUIS–(BUSINESS WIRE)–Tiki Pets®, leader of gourmet whole foods for pets, announced today the
addition of Tiki Cat® Raw – a line of uncooked, pure protein cat food,
without added fruits, vegetables or grains.

Tiki Cat Raw offers cats complete and balanced nutrition with the soft
texture cats prefer. The single-protein formulas come in hermetically
sealed food-safe tubs and are available in ground chicken or turkey plus
liver options.

“We have learned from our extensive research that cats, unlike other
mammals, cannot efficiently utilize carbohydrates in their diet, so the
nutrients found in meat are essential to their survival,” says Olivier
Amice, CEO of Whitebridge Pet Brands, the makers of Tiki Cat. “By
offering a pure protein diet, cats can thrive and avoid a series of
health conditions caused by too many carbohydrates in their diet.”

Tiki Cat Raw undergoes High Pressure Pasteurization (HPP) for food
safety and its resealable packaging allows it to maintain its freshness
and provides safe storage. In addition, the product is made at a
proprietary SQF3 Certified manufacturing plant, in full compliance with
regulatory requirements and in a controlled environment specifically
designed for the production of raw meat products.

“Raw pet food is a fresh opportunity in this industry, as high-protein,
minimally-processed cat food that mimics their natural prey diet becomes
more and more popular,” says Amice.

Tiki Cat Raw will be available this spring at retailers in two sizes:
eight ounces or 24 ounces, with a MSRP of $5.99 and $14.99 respectively.

About Tiki Pets

Launched in 2005, Tiki Pets is a range of minimally processed, premium
foods made with real ingredients carefully chosen just for dogs and
cats. High-quality protein is always the #1 ingredient, coming from
animal sources, like Alaskan salmon, chicken, lamb, egg, ahi tuna and
whole prawns. Ultra-nutritious superfoods, like kale, spinach, pumpkin,
carrots and flaxseed, give cats and small dogs a boost of vitamins,
minerals and fatty acids. No animal by-products, corn, white potatoes,
wheat, artificial flavors, colors or preservatives are used in any Tiki
Pets products.


Ann Hudson
Telephone: (800) 361-9079
Cell: (314)
Email: [email protected]

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