Wednesday, August 15, 2018
by Clip Syndicate
On today's Nerd Talk, Eric & Renae discuss the pop cultural significance of the "Mission Impossible" franchise for over 50 years--first in its original television incarnation and then in its wildly popular Tom Cruise films starting in the late '90's .   [READ MORE]
How to connect your iPhone to your TV   [READ MORE]
Sling's Air TV receives your local over the air channels and makes them available through the Sling TV and Air TV apps.   [READ MORE]
Women face many challenges in their business careers and once again this year WISC TV and Madison Magazine are partnering with SVA to celebrate women in business and encourage local connections and growth opportunities at the Women in Business Initiative breakfast.   [READ MORE]
Effective Advertising
by Clip Syndicate
One thing all business owners want to know is how to increase traffic into their business. When you begin to research how to do that, you find all kinds of answers that can be quite confusing. In my opinion there are a few tips that can help any business clear up the confusion and find success. Every advertising strategy should include multiple different media types. I will call this sort of strategy "cross- platform advertising". Cross-platform advertising consists of using television, digital, radio, print, etc.. simultaneously to reach a higher number of people versus concentrating on one medium. As technology advances it has made it easier to reach the exact people you want to target. Let me give an example; do you think that someone would keep your business top of mind if they only saw you once a week? What if they saw you at 7 p.m. during their favorite prime television show, got on Facebook to talk about their evening and saw your digital ad, and then got up the next morning driving to work and heard your ad on the radio? Who would be top of mind? If you want your business to grow you must dominate your market and become the top of mind business you want to be. Lastly the make or break of any great advertising strategy is your call to action. You could be present in different types of mediums and have the wrong call to action and the strategy would fail. The best recommendation would be having your call to action consistent across the various platforms you are advertising with. Remember to speak directly to your audience as if you are inviting them right into your business for the best deal in town.   [READ MORE]
Dolby Atmos, seamless sign-on coming to Apple TV 4K   [READ MORE]
The Conference USA Baseball Tournament began today at MGM Park. Weather permitting, a champion will be crowned Sunday. Last year, the Conference USA Tournament had a total attendance of 21,000 fans at MGM Park. The tournament has an economic impact of between three to four million dollars to the Coast. Whether it’s to support loved ones or support their team, fans from all over the country come to the Coast to enjoy a great week of baseball.  Florida Atlantic University fan Luz Miranda said, “We are here to watch our son play for FAU and we are excited. We are here all the way from California.” Florida International University fan Betty Cortelli said, “My son is a freshman. He is a pitcher, Cody Cortelli. We are looking forward to the team winning the championship.” Just like last year, Southern Miss is the number one seed this year. With all the games being televised, local Golden Eagle fans can watch from MGM Park or a local restaurant, bringing in revenue for the City of Biloxi.  Vincent Creel with the City of Biloxi Public Affairs said, “What really drives this tournament and what drove it last year is Southern Miss. We think  we are going to get a huge contingent of people following Southern Mississippi.” With the tournament lasting all week, the opportunities to tour the Gulf Coast are endless. These tourists plan to take full advantage of what Mississippi has to offer. “We are going to see the Gulf Beaches. We want to hopefully go see where Elvis was born and go to the National Cemetery here,” said Cortelli. “I’m looking forward to playing at the casinos,” said Miranda. No matter which team you decided to root for, the City of Biloxi wants all tourists to have a great experience. “It’s great exposure for Biloxi, MGM Park, and the Mississippi Gulf Coast. Five days of national TV coverage. You can’t underestimate the residual value of that,” said Creel.   [READ MORE]

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