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Running an event isn't easy. Whether it's for a school play or a charity fundraiser, you've got about a million different things to sort out - and you need to do it all at once, and have it done by yesterday. One of the most stressful things you need to do is publicizing it. A lot will rest on how many people turn up, and no one wants to go through the humiliation of running an event, putting loads of hard work into it, and then no one turning up to see all your efforts. Plus, if you're running something for charity, it's even more important to make sure you get the numbers so that you can raise as much money as possible. Your to-do list probably grows by the hour, so here are some helpful tips to ensure you get high turnout numbers for your event.
Know what your best feature is
If your event has a celebrity guest, an amazing feature, or something to shout about - then do! You need to figure out why people will come to your event, and then use that as the hook. From having a raffle with amazing prizes, to being the opening night of an awesome play or concert, you should detail this in all your marketing collateral.
Spread the word on social media
Social media is the easiest way to get people involved. If you can set up a group on Facebook, people will be able to invite themselves and their friends and families - and then be notified about the event during the run-up. It also means you can keep an eye on estimated numbers, though you shouldn't hold it as truth. Plus, asking people to share your event poster and social posts will help more people see it, who you might not be friends with online, or engage with on a daily basis.
Create high-quality publicity material
If you want people to come, you need to make it look like an amazing event. The best way to do that is to ensure that all materials publicizing it look professional and expensive. If people see scrappy posters, they'll think that no effort has been put in, and might not bother turning up. Using poster maker software online will let you create a poster that looks professional and smart. Plus, you'll be able to use it on your social media profiles, and if it looks really good, more people will want to share it.
Get the local press involved
If you can speak to your local newspaper, TV station or radio station, then see if they will either come along and cover the event, or if they'll do a shout out to advertise it. If you're raising money for a private affair, they might want a donation or fee, but if you're doing it for charity or to help others, they'll be more likely to give you support for free.
See if you can get celebrity support
If you've got any local celebrities, now's the time to get their support! Whether you want them just to share your event's poster, or actually turn up on the day will depend on who you go to. If you want them to share a social media post, just asking them on social media is a good idea. However, if you want them to be present, it's worth dropping a line to their agent as well.
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