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Consumers are demanding varieties of functional tea, which is encouraging companies to launch new products with new healthy ingredients in functional tea. Several companies have been announcing the launch of products with new tastes, flavors, and form to maintain their competitiveness in the market. Availability of resources and large consumer base is creating huge opportunity for key players to expand their business in Asia Pacific region especially in the developing countries like China and India.
Global Functional Tea Market is mainly driven by increasing awareness about health benefits of various Functional Tea. Change in lifestyle and increase in disposable income has boosted the sales of functional tea in developing countries. Rising consumer awareness about health has influenced the key players to introduce new products which are healthier than usual functional tea from last few years.
The major Key Players in Functional Tea Market are
- Tata Tea Limited (India)
- Herbaty Szlachetne Sp. Z O.O. (Poland)
- Guangzhou Lohas Biological Technology Co., Ltd (China)
- Godrej Tea (India)
- The Mate Factor (U.S.)
- Organic India (India)
- Wuhan z-Micro Unite S&T Co., Ltd. (China)
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Functional Tea Market is segmented into Europe, North America, Asia Pacific, and rest of the world (ROW). Asia Pacific has the major market share followed by North America. Functional Tea market in Asia Pacific region is growing at significant rate due to increasing consumption of functional tea in countries like China and India where large consumer base is available. Top tea producing countries are located in Asia Pacific region which is the key factor behind the major market share of Asia Pacific region.
Table of Content
1 Executive Summary
2 Market Introduction
3 Research Methodology
4 MARKET DYNAMICS
5 MARKET TRENDS
- GLOBAL FUNCTIONAL TEA MARKET-By Type
- GLOBAL FUNCTIONAL TEA MARKET- By Form
- GLOBAL FUNCTIONAL TEA MARKET-By Function
- GLOBAL FUNCTIONAL TEA MARKET-By Packaging
- MARKET -By Region
- Competitive Landscape
- COMPANY PROFILES
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LIST OF TABLES
TABLE 1 PESTLE ANALYSIS – U.S.
TABLE 2 PESTLE ANALYSIS- AUSTRALIA
TABLE 3 PESTLE ANALYSIS- U.K.
TABLE 4 PESTLE ANALYSIS- ITALY
TABLE 5 PESTLE ANALYSIS- GERMANY
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