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La Crosse business serving 150 years stays afloat despite online retail pressure

By Clip Syndicate
Kroner's True Value Hardware has been one La Crosse's iconic business fronts since Andrew Johnson was president.

http://eplayer.clipsyndicate.com/view/12513/7380967 Video: La Crosse business serving 150 years stays afloat despite online retail pressure
Kroner's True Value Hardware has been one La Crosse's iconic business fronts since Andrew Johnson was president.
http://chic.clipsyndicate.com/video/playlist/12513/7380967?cpt=8&wpid=2637 Sun, 01 Jul 2018 22:45:28 +0000 La Crosse business serving 150 years stays afloat despite online retail pressure Kroner's True Value Hardware has been one La Crosse's iconic business fronts since Andrew Johnson was president. http://chic.clipsyndicate.com/video/playlist/12513/7380967?cpt=8&wpid=2637 WKBT thamer... the retail market is facing challenges with the growth of online retailers. however, one local hardware store has found ways to attract shoppers for more than a century. new 8's jordan fremstad joins us with a business keeping the old times alive. kroners true value hardware has been one of la crosse's iconic business fronts since andrew johnson was president. while online retail giants continue to force business owners to close their doors... the kroners believe personal attention and a smile ... go a long way ...to keep costumers walking in the door. (nat sound) along pearl street in the eye of la crosse's metro. (nat sound) a business has stood tall since the 19th century. "about 150 years." a family named kroner who survived the great depression....no w faces the challenge of a struggling retail market. "it's hard work and finding a niche." their business offers something the internet can't. "it's more personal attention that type of thing." their costumer service carries the same quality as the products they sell. "we will ask them in the first minute or so are you just browsing or is their something i can help you find." (nat sound) his employees take personal service to heart. "we are like the cheers of the hardware store." mark flottmeyer has worked for kroner's for 27 years. "there's something new everyday." (nat sound) it's just got a good feel to it." "we've got hand tools and power tools we've got wagons and tricycles for kids." it building's history can be heard through the floor. (nat sound) "we like to keep the atmosphere and that way we also know where people are." every receipt has a personal touch. "a lot of us can't run a computer." "we don't have a pos system. that gets pretty expensive and that's one of those things you have to gage on if it's worth it for you or not." and why create more work. "i don't want to scan all this in you know how long that's going to take." it shows technology isn't everything when business continues to find ways to make a dollar. "you look to buy as best as you can. you try to make a little profit margin, obviously we are not doing as good as we were back in the hay day but we are getting along." it all started with a family's commitment to serve their community one do-it-yourself- project at a time. "when it's a family business, it's hard to work with family sometimes but with those guys it's pretty easy they taught me and nurtured me and that type of thing let me fail at spots and showed me what i should have done better and hopefully that made me a half decent business man." bill told me some of their customers have been coming to them for more than 50 years. their business model may not be complex...but it's effective. thanks jordan, kroners hardware first opened in 1868. we'll be right back





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