How digital tools are transforming the telecoms industry
The global telecoms industry rose to the challenges that the pandemic created, facilitating communication for work, school, healthcare and social life throughout multiple lockdowns. But what does telecoms’ future hold post COVID-19? A recent McKinsey report argues that an industry-wide reinvention is just what’s required, with increased focus on digital solutions over physical assets. Here, Hamish White, CEO of telecommunications software provider Mobilise, explores how the telecoms industry is adopting digitalisation on every level.
Individuals, companies and entire industries were forced to switch to remote working and review their operating methods over the last year, which has brought digitalisation to the forefront of business agendas. Opting for digital solutions is no longer an option, but a necessity. Moving away from physical assets is being seen at every layer of the telecoms industry — the rise of e-commerce, open platform IT architecture, and eSIM capabilities.
The decreasing popularity of retail stores isn’t anything new, but the events of 2020 have certainly accelerated the decline. A 2020 study by Capgemini Research Institute revealed that 59 per cent of consumers worldwide said they had high levels of interaction with physical stores before COVID-19, but just 24 per cent identified the same post-pandemic.
Forced closures for the majority of 2020 meant that e-commerce became the only option for both consumers and retailers. Telcos were left with no choice but to digitalise their retail operations to offer their customers an alternative way to shop and purchase hardware and mobile plans.
The convenience of e-commerce has had a lasting effect on the telecoms industry. In May 2021, electricals retailer Dixons Carphone announced that their Dixons, PC World and Carphone Warehouse brands will disappear from the high streets as part of their rebrand to Currys, reinforcing the idea that consumers rely more and more on digital avenues for telecoms products and services.
E-commerce and the decline of the high street has digitalised the purchasing process for telecoms customers, but the reach of digital doesn’t end there. A SIM card is an essential piece of kit for any telecoms customer, playing a fundamental role in enabling mobile communication. Device authentication has been traditionally enabled through physical SIM cards, which hold a Universal Integrated Circuit Card (UICC) to authenticate a device onto a network. That is, until the arrival of the eSIM.
eSIMs eliminate the need for a physical SIM card — instead, device authentication can be enabled by downloading over the air network authentication credentials that can be permanently embedded into a device. eSIMs have been gaining traction rapidly, and are expected to be used in between two and three billion smartphones by 2025 according to GSMA Intelligence.
For consumers, the move away from a physical component enables remote provisioning, allowing users to set up their devices instantly without needing to visit a store or wait for SIM card delivery. For telcos, this improves their onboarding processes, simplifies logistics and removes the associated costs of supplying and delivering physical SIM cards to customers.
Digital customer experience
However, with digital operations and products on the rise, service providers must also ensure a seamless customer experience to complete the digital journey. Research shows that 32 per cent of telecoms customers find it difficult or time-consuming to manage their telecoms plans via their operator’s mobile app or online store. Moving towards an API-led open architecture will enable operators to be more flexible in their technical architecture, which will ultimately improve the digital experience for their customers.
Traditionally, integrating innovations in Internet of Things (IoT), software as a service (SaaS) and big data have used point-to-point connections as and when they are required. However, this leads to inflexible systems that are prone to failure and resource-heavy to maintain. API-led connectivity separates APIs to deliver a modular architecture that can be used to compose new services and capabilities easily, while also democratizing access to enterprise data for increased productivity.
Mobilise’s M-Connect digital platform is a fully customisable, modular solution for service providers (SPs), which gives them the flexibility to offer their customers personalised user experiences. With an API-led open architecture, which separates system APIs from processing APIs, M-Connect allows SPs to integrate new platform components without disrupting existing systems or processes to maintain agility for the future.
The telecoms industry is at the centre of our increasingly digital world — enabling smooth communication between people and devices alike. Facilitating the digitalisation of other industries and the entire world, it’s important that telcos keep up with the digitalisation that they are enabling in their operations, products, and services.
Mobilise is a leading provider of SaaS solutions to the telecommunications industry. Focused on delivering highly engaging digital-first service propositions with excellent customer experience, Mobilise has a proven track record, deep industry knowledge and a team of specialists to support clients to building and executing transformational strategies.
Clients range from large corporate organisations with over 100,000 employees to small enterprises with under 20 employees. Mobilise has a deep knowledge of the telecoms business model and our experience includes working with over 40 service providers across eight markets for brands including Virgin, Dixon’s Carphone, Red Bull Mobile, Manx Telecom and Freenet.
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